Sakai Design Associate
2005-2007
Design produce
福井コンソーシアムブランド開発協議会

Delicious kitchen project
立ち上げの2004年から2008年までの間、デザインディレクターを務めさせていただきました。
最初は「デザインまな板を商品化したい」という依頼でした。「それは地場活性化につながらない」と伝えることから始まり、全体構想、ブランドのネーミング、デザイナーの選定、アイテム選定、小売価格の決定、販売戦略に至るまで、すべてのことを当社でプロデュースしました。結果的に、企画から商品化までの考え方が明快にユーザーに伝わり、よく売れる商品群が出来ました。中でもGomaのデザインしたベジネットは発売8年を経てもコンスタントに年間2万枚前後を売り上げるヒット商品となっています。
From 2004 when it was launched to 2008, I was a design director of this project. The original request from the client was that they wanted to commercialize a designer cutting board. First, I told them that the way they had planned it would not lead to helping the local industry then became involved in every aspect of the project: building the concept, naming the brand, selecting the designers, selecting the items, pricing and marketing plan. We Produced everything. In the end we came up with a group of products that let you see the whole process of planning through to merchandising. All the products have been popular, especially the kitchen veggie net designed by Goma that still sells about 20000 units per year eight years after its launch.
在2004年~2008年的草創期間,我擔任設計總監。
最初,客户只是委托我「将具有设计性的菜砧加以商品化」。然而,当我表示「这样的方式无法活络地区产业」,因此转而成为一项大型计划,必须从零开始决定整体构想、品牌名称、设计师人选、商品项目、零售价格、销售战略等。最后完成的系列商品,能够简洁明快地传达给消费者从企划至商品化的想法,促进销售。其中,GOMA设计的蔬菜网袋在上市销售8年之后,仍旧人气不减,是每年销售2万个的畅销商品。

Logo, Book | Logo Design Cheng Li | Book Design Carera | www.o-kitchen.com/

Vegetable net | Design Goma | Manufacture Arakawa Lace | www.o-kitchen.com/

Fruit bowl | Desgin Flask | Manufacture Yamauchi Spring | www.o-kitchen.com/

Cutting Board | Design Naoko Hirota | Manufacture Fukuchi | www.o-kitchen.com/

Kitchen Sponge | Design wool,cube,wool! | Manufacture Neotex | www.o-kitchen.com/

Kitchen Sponge | Design wool,cube,wool! | Manufacture Neotex | www.o-kitchen.com/

Stirrer| Design Flask | Manufacture Yamauchi Spring | www.o-kitchen.com/

Japanese-Paper Cup | Desgin Masako Ito | Manufacture Maruwa | www.o-kitchen.com/

Shopping Bag | Desgin Goma | Manufacture Arakawa Lace | www.o-kitchen.com/

Dining Table with storage | Desgin Hisae Igarashi | Manufacture Fukuchi | www.o-kitchen.com/

Magnet for Refrigerator | Design Gaku Otomo | Manufacture Nakayama Shoji | www.o-kitchen.com/

Candle for 2hours dinner | Design e.m. | Manufacture Kodaikokuya | www.o-kitchen.com/

Built-in Kitchen | Design Toshihiko Sakai | Manufacture Tanico | www.o-kitchen.com/

Exhibition | Design direction Toshihiko Sakai | Director of Communications Nobuko Shimuta | Press Daily Press | www.o-kitchen.com/

Exhibition | Design direction Toshihiko Sakai | Director of Communications Nobuko Shimuta | Press Daily Press | www.o-kitchen.com/

Exhibition | Design direction Makiko Sakai | Director of Communications Nobuko Shimuta | Press Daily Press | www.o-kitchen.com/

Exhibition | Design direction Makiko Sakai | Director of Communications Nobuko Shimuta | Press Daily Press | www.o-kitchen.com/

Image photo for book | Photo Mie Morimoto | www.o-kitchen.com/

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